Avon has introduced a line sure to resonate with women who want to erase wrinkles, but shy away from invasive cosmetic surgery treatments. Anew Clinical Derma-Full X3 Facial Filling Serum ($54) is touted as the first topical serum containing the same injectable-grade hyaluronic acid facial filler that’s used by dermatologists. Formulated in an ultra-concentrated, lightweight serum that’s displayed as a cool blue twist in the clear plastic bottle, the product claims to provide visible volume restoration, contouring and deep wrinkle filling benefits with breakthrough technology designed to stimulate skin’s own filling fibers and build skin’s natural reserve of filling hyaluronic acid. According to Avon, in just three days, the product begins to fill in wrinkles for a smoother, younger look; after four weeks, it is said to dramatically reduce the look of facial folds and hollowness—and over time, restores youthful contours and adds definition. Available exclusively through Avon representatives.

More info: www.avon.com